Roy Morgan Research has been tracking digital media, like Facebook, for more than five years in New Zealand and ten in Australia. But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer the time has come to connect all the dots. The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital technologies, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting Australians’ daily lives – their media consumption, shopping habits, socialisation and expectations.
The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years – provides facts about the way the digital universe is affecting Australians’ behaviour – and explodes numerous myths that have been gaining currency.
As this ground-breaking multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough – you need to deliver your messages where and when your customers and prospects choose – and where and when they are most receptive.